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(0)Afdhel Aziz
Author
Language
English
Description
"We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today." -From Good Is the New Cool Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands-while still insisting on cutting-edge products with on-trend design....
Author
Language
English
Description
It's time to reboot capitalism. And purpose is the source code.
Purpose is the buzzword of the moment, with socially conscious consumers, activist employees, and impact investors fueling the cultural revolution around business as a force for good.
But what is Purpose? How do companies and brands discover and articulate it? How can older companies reverse-engineer it into their DNA in an authentic and meaningful way? And how can leaders harness its...
Author
Publisher
Wiley
Pub. Date
2025.
Physical Desc
xxiii, 210 pages ; 24 cm
Language
English
Description
"Gallup's State of the American Workplace (2023) warns that only 31% of American workers are engaged at work. The other two-thirds are either disengaged (simply not caring) or actively disengaged (emulating behavior that threatens the organization performance). This is a shocking waste of talent. Our research shows that one of the biggest drivers of engagement is discovering your personal Purpose, which leads to higher levels of physical, emotional,...